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General Mills focuses on 'The Cheerios Effect' | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Rebecca Harris/Marketing Magazine

Cheerios is launching a new national campaign that aims to link the cereal brand with true stories of human connection.

http://www.canadiangrocer.com/top-stories/general-mills-focuses-on-the-cheerios-effect-45122
 

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